how it started / how it's going
how it started
Age 13. Running a Minecraft server as a real operation: a paying community with its own economy, built and managed by hand. It made money. It grew. I ran it like the little business it was.
how it's going
5B+ views. 2B+ sold. 50+ brands. 30 people. Pages with millions of followers, a network of 15,000 creators, and the ad engine behind some of the biggest pages online. Still chronically online. Never logged off.
I never logged off, I just grew up, and the instinct grew up with me. The server became feeds. I got obsessed with what makes something spread. Then I wired ads into the content programmatically, became the ad engine for some of the biggest pages online, and that turned into FindClout. I never set out to build a company. I just monetized what I was never going to stop doing.
Side quest: I always wanted to be a real developer and could never quite get there. The day Claude Code hit beta I was on it before you could even run it on a subscription, burning $40 an hour watching it clear bugs I'd been stuck on for weeks. My friend Tim watched and said it plainly: "you are a developer now." Now I build every tool and system behind all of this myself.
The engine: people call it a grind. To me it's a video game. 18 hours a day and it has never once felt like work. I put in twice the effort, then multiply it across 30 people as bought-in as I am. Do what you love and you'll never work a day in your life. I took that literally.